PwC Digital A new kind of digital consultancy

A media takeover

Known for their auditing and business advisory services PwC is less well known when it comes to digital consultancy. Our challenge was to launch and quickly position PwC Digital as the best option for this changing marketplace. Alongside this we were also faced with the need to reach an audience of business decision makers who are time poor and extremely selective in their media habits. Our media insight : this group gravitate towards news sources and are regular business travellers. Accordingly we looked to follow them throughout their day using media touchpoints. This translated into a campaign which included digital billboards in and around the Auckland and Wellington domestic airports as well as a significant presence within business news across the NZ Herald, both print and online.  Finally, a digital ‘take over’ across the NBR website, the first time this had ever been done, completed our media approach.

 

 

  • Limited but extremely targeted delivery platforms
  • Created a multiple exposure campaign to a very targeted customer group