MBM has established a digital analytics practice to support clients in understanding the performance of their digital properties.

MBM is a Google Marketing Platform Sales Partner and an Adobe Community Solution Partner

    

The team has both analytical and technical capability with

Projects we've completed recently include

  • Building bespoke attribution models for online and offline measurement
  • Integration and measurement of Doubleclick products (both Bid Manager and Campaign Manager) into Google Analytics 360 (Google Analytics Premium)
  • Digital Analytics audit of all properties including responsive website, mobile apps and Google Tag Manager
  • Upgrade of Google Analytics ecommerce to Google Analytics Enhanced ecommerce
  • Linking and measuring offline transactions to online touchpoints including retail and call centre
  • Conversion rate optimisation and landing page testing

How we can help you

Strategy

  • Digital analytics strategy
  • Measurement frameworks
  • User journey analysis
  • Audience definition
  • Data layer definition
  • Data commercialisation

Implementation

  • Google Tag Manager
  • GTM business process development
  • Google Analytics
  • Custom dimensions
  • Measurement protocol
  • Data implementation – (1/2/3p)
  • DoubleClick stack integration 
  • Remarketing
  • Custom reporting and dashboards
  • Dashboards and visualisation

Operation and Analysis

  • Data analysis
  • Configuration of Goals and Funnels
  • Advanced Analytics Development
  • Bespoke Projects and Consulting
  • Analytics Audit
  • Data Mining and Statistics
  • A/B Testing

Training

  • Internal and third party training
  • Business Process e.g. aligning with Agile development
  • Best practice documentation

Want to discuss your data and analytics requirements? Get in touch with us here

Why engage with MBM on your digital analytics project?

We’re a Google Analytics Certified Partner. We understand how digital analytics scale for a market the size of New Zealand and how to integrate across your systems to generate a single source of truth. We immerse ourselves in client businesses, solving problems and delivering success. We’ll train your staff and share our knowledge, strengthening your organisational capability.